Widget Trend Colors — Choose Whether an Increase or a Decrease Is "Good"

Modified on Tue, 11 Aug at 7:34 AM

What's New?

In dashboards and custom reports, every widget's number stat shows a trend badge (▲/▼ with % change), and you can now control whether an increase or a decrease in that number should be colored positive (green) or negative (red).

Metrics where lower is better — like unsubscribe rate, bounce rate, churn, or cost per lead — can now show accurate trend colors instead of always assuming "higher is good."

This applies no matter which chart type you've picked for the widget — Number, Line, or Bar — since the trend badge appears consistently across all of them when "Comparison Date Range" is set.

Metrics like unsubscribe or bounce rate no longer show a misleading green arrow when they go up. For example, a falling unsubscribe rate now shows green (good), while a falling delivered-email count still shows red (needs attention).

How It Works:

Open the widget's Configure panel.
Under Advanced settings, configure "Date range override" and "Comparison date range"
Specify whether a metric's increase or decrease is positive. Choose Increase is positive (default) or Decrease is positive, based on how the metric should be read.
Save changes — the trend badge color updates automatically, on every chart-type view of that widget.

Why It Matters:

Accurate trend signals — Metrics like unsubscribe or bounce rate no longer show a misleading green arrow when they go up.
Builds client trust — Accounts sharing dashboards with clients can trust that green always means "good," even for cost or churn metrics.

Notes:

Existing widgets default to "Increase is positive" — no widget's color behavior changes unless you update it.
Setting lives in the widget's Configure panel and applies regardless of the chart type selected for that widget.