Events Beta is Now Available in Labs for Everyone

Modified on Tue, 11 Aug at 6:40 AM
Overview
Events is now available in Labs for all accounts.
Until now, access to Events was being rolled out manually — accounts had to reach out with a Location ID to enable the beta.
That changes today.
Accounts can now discover Events directly in Labs, decide which accounts should have access, and start testing the complete Events platform without requesting access from our team.
What is Events?
Events brings the complete event lifecycle into the platform— from creating and promoting an event to selling tickets, managing attendees, checking people in, and automating what happens before and after the event.
Businesses can use Events for conferences, workshops, webinars, meetups, classes, online events, hybrid experiences, and more.
What's Included?
Create & Manage Events
Create free, paid, RSVP, in-person, online, and hybrid events.
Manage event details, schedules, speakers, registrations, and settings from one place.
Build Branded Event Experiences
Create customizable event pages for event details, schedules, and registration.
Control page sections, layouts, and styling, including Custom CSS.
Embed event pages inside the platform Funnels or external websites.
Ticketing & Registration
Create multiple free and paid ticket types with pricing, inventory, and sales windows.
Run promotions using coupon codes and add-ons.
Collect information for every attendee in multi-ticket registrations.
Manually add attendees and record or collect payments on their behalf.
QR Tickets & Check-in
Automatically issue QR-code tickets after registration.
Scan tickets and check attendees in using the platform mobile app.
Track attendance, live check-in activity, and staff performance from the event dashboard.
Events + Workflows
Trigger automations when attendees register or check in.
Build workflow branches using event, ticket, and check-in information.
Wait until, before, or after an event date to automate timed communication.
Build confirmations, reminders, post-event follow-ups, nurture campaigns, and CRM journeys using the platform Workflows.
Enable Events from Labs
Account admins now have full control over the rollout.
Go to:
Account Settings → Labs → Account → Events
From there, accounts can:
Enable Events for all accounts or selected accounts.
Control whether Events is visible inside Labs of individual accounts.
Enable or disable access without contacting our team.
Roll Events out gradually across their client base.
Once enabled, Events is available under:
Memberships → Events
Why This Matters
This is the next step in opening Events to the broader platform ecosystem.
We are still in Beta, and this is the right time for feedback.
Enable Events, build real events, run registrations, and help shape where the product goes next.